Projects

Bet on innovation and market needs.
Weather: Style in every second

Success case

Service: evaluate the viability of your business

1 Situation

A new emerging company in the watch industry is eager to introduce an innovative brand of wristwatches to the Colombian market. With the vision of offering a unique and attractive proposition, the company is committed to creating a luxury watch brand at affordable prices. Before embarking on this exciting journey, the company recognizes the importance of thoroughly understanding the local market landscape and the preferences of the Colombian consumer when it comes to wristwatches.

Action
  • Compilation of data on watch buyers in the last two years, men and women between 18 and 50 years old.
  • Processing the collected data efficiently using statistical analysis tools.
  • Preparation of a detailed report that presented the key findings in a clear and concise manner, in line with the project objectives, graphs, tables and data visualizations were used to facilitate understanding and decision making.
Challenge level

Collection

Q&A

Data Mining

Design

Trend Sense: we enter the market the right way.

Success case

Service: evaluate the viability of your business

2 Situation

A new women’s fashion brand seeks to consolidate itself in the market by opening a new point of sale. Its objectives include developing a solid administrative structure with a process and procedure manual, implementing an efficient point-of-sale system, establishing clear human resources policies, optimizing financial management, and creating an ongoing training program for staff.

Action
  • Identify business opportunities.
  • Creation of a first version of the business plan; reviewing and defining missing criteria.
  • Periodic review and adjustments as necessary.
  • Preparation and delivery of the complete business plan presentation and subsequent follow-up to evaluate the reception of the plan.
Challenge level​

Collection​

Q&A

Data Mining

Design

Real estate flash: Discover the perfect place for your business

Caso de éxito

Service: evaluate the viability of your business

1 Situation

A prominent company in the consumer products industry has made the decision to expand its presence in the market by opening new stores. To ensure the success of these new locations, the company seeks to obtain detailed information about the surrounding population and both pedestrian and vehicular traffic in the areas of interest. This agile market study aims to quickly assess the investment potential in certain locations, providing crucial data to support strategic decisions on future expansions and business growth.

Action
  • Rapid collection of data on the surrounding population and pedestrian and vehicular traffic in the area of interest
  • Efficient analysis of collected information to identify patterns and trends
  • Clear and concise presentation of the research findings, so that they are understandable and useful for the company
Challenge level​​

Collection​

Q&A

Data Mining

Design

Customized research

Brand perception

Situation

A financial services brand seeks to understand its consumers, both direct and indirect, with them wanting to know its usefulness and compare it with other options, in addition to understanding the general perception of these platforms and media consumption habits. On the other hand, look at how correspondents can integrate it into their additional services to improve the customer experience and increase their revenue, while exploring consumer perceptions of solutions and their media consumption habits.

Action
  • A structured survey was designed to collect quantitative data relevant to the specific research objectives.
  • The implementation of the survey was carried out in central points of Bogotá,
  • Medellín and Cali. Simple random sampling (S.A.S.) was applied to select survey participants.
  • A thorough analysis of the collected data was carried out using appropriate statistical tools.
  • A detailed report was produced that presented the key findings in a clear and concise manner.
Challenge level​​​

Collection​​

Q&A

Data Mining

Design

Customized BPO

Find your ideal clients

Situation

The software security company is in a crucial stage of its development, where it seeks to establish itself as a reference in the field of specialized technological services, particularly focused on software quality assurance and control, as well as solutions. cybersecurity. To do this, they want to attract highly relevant potential clients, establish solid business relationships and define an ambitious strategic plan, in order to create a commercial ecosystem of customer prospects that align with their services and value propositions.

Action
  • Identification of the markets with the highest probability of purchasing software assurance and control solutions.
  • Segmentation of companies with the required criteria.
  • Clear and concise presentation of a database with the information of all leads.
    Scheduling appointments with the main purchasing decision-maker or influencer.
Challenge level​​​

Collection​​

Q&A

Data Mining

Design

Customers

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Serrat
Karen Avedaño

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